Behavioral economics and me, it wasn’t love at first sight, I must admit. Our paths crossed many time in the last couple of years, from the very first, slow reading of “Thinking, Fast and Slow”, some sparkling conversations with behavioral economists in Brussels years later, to building better habits in my own life more recently. The last one is what started the magic which still lasts.
The science of behavioral economics falls exactly at the intersection of my training as an economist and my interest in social psychology. Together with my love for learning, writing and sharing, this blog was born.
Areas of my main interest are how to apply the BE principles in our own lives and how to apply them in organizations, primarily in the areas of company culture and employee experience. Those are the topics I will explore the most and write about them.
This is my learning journey, insights, learning and experience along the way I will share on this blog. You are welcome to follow and join in the conversation, it will be my pleasure to share this journey with you.
My name is Mina, I am a trained economist, working in the HR sector of a growing IT company and an enthusiast for behavioral economics. Write to me at hellobehub@gmail.com. Stay safe and smiling!
The version in Serbian is on the link.
Behavioral Economics Hub 